Take Home Case
Discipline: International Trade
Type of Paper: Case study
Academic Level: Master's
Paper Format: APA
Question
Take Home Case
Instructions
- Case
Analysis is allocated 10 marks
- Students
should do this individually
- Students
have to submit the written work
through Black Board
- Submitted
written work should have a cover page with name and student number
- Ideally,
the total word count is around 700
words plus or minus 10 %
- Due
Date June 3rd Thursday Before 9.00 pm
- Word
document should be uploaded
·
Pdf and other file formats wont be
accepted
The license raj that existed prior to economic liberalization (1940s-1980s) in India did not allow foreign companies to enter the market. In the mid-’80s when the Indian government started permitting foreign companies to enter the Indian market through minority joint ventures. The entry of these new foreign companies transformed the very essence of competition from the supply side to the demand side. Hero Cycles manufactured Over 16000 Bicycles a day. They Sold about 86 million bicycles in aggregate as of 2002.They had nurtured an excellent network of dealers to serve India’s expansive markets. Over the years Hero Group had entered multiple business areas HMC initial plans called for both two-wheeler market and the electric generator market. HMC first chose Kinetic Engineering Ltd. And formed Kinetic Honda Motors Ltd. But this JV would work in field of Scooters Manufacturing. HMC came to Hero Group as the Last compromise choice for its motorcycle venture. Honda selected the Hero Group in 1984 for a variety of reasons, which included:
